The MarTech Consultants

We help data, technology, and marketing work together to power next-gen customer experiences.

Founded by ex-Happy Marketer/Merkle/Dentsu leaders, we combine strategy, data, implementation, and managed services to enable real-time personalization, smarter data-driven marketing, and stronger customer loyalty across industries like FSI, QSR, Automotive, Hospitality, eCommerce, Education/EduTech and more.

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With over a decade of experience, UpStride has helped brands unlock the full potential of their MarTech stack to design and deliver data-driven omnichannel experiences.

  • Former Senior Director, Growth — Dentsu / Merkle / Happy Marketer

    Trishe brings a decade of experience across strategy, growth, and account leadership, partnering with brands across FSI, e-commerce, QSR, education, and more to drive sustainable, customer-centric growth across the region. Her background spans MarTech and Media, giving her a holistic view of how brand, performance, data, and technology must work together to deliver meaningful customer experiences.

    A strong advocate for modern marketing leadership, Trishe helps organisations move beyond traditional marketing mindsets—guiding teams through the organisational, cultural, and operational change required to successfully leverage technology. She excels at aligning stakeholders, shaping growth agendas, and translating complexity into clear, actionable direction for both clients and internal teams.

A man with curly hair, wearing a blazer and a smartwatch, smiles while holding a microphone during a discussion.

  • Former Director, Data, Marketing Effectiveness & Data & Insights — Dentsu / Merkle / Happy Marketer

    Shaun brings nearly a decade of hands-on experience across data, MarTech, and marketing effectiveness, helping QSR, FSI, and e-commerce brands accelerate digital transformation through smarter use of technology. His work spans change management, complex platform implementations, CRM and MarTech integration, and customer journey design—always with a clear focus on measurable business impact.

    A marketer first and technologist second, Shaun specializes in bridging strategy and execution. He simplifies complex MarTech ecosystems into scalable, future-ready solutions that teams can actually adopt, operate, and grow with—ensuring technology investments translate into real outcomes, not shelfware.

Our Services

UpStride works with modern marketing teams that want to move beyond tools—and start building connected, customer-centric growth.

  • Customer Lifecycle & Engagement Strategy

    We design cohesive, end-to-end strategies across the entire customer lifecycle—from acquisition and onboarding to engagement, loyalty, and retention. Every journey is anchored in clear business outcomes, not just campaigns.

    • Omnichannel Customer Journey Mapping

    • Customer Persona & Use Case Design

    • Customer Experience Orchestration

  • Bridging Data, Technology & Marketing

    We act as the connective tissue between teams. By aligning data foundations, MarTech platforms, and marketing execution, we help organisations move faster, collaborate better, and turn strategy into action.

    • MarTech Stack Assessment

    • Integration Audit

    • Platform Implementation

    • Managed Services

    • Change Management

    • Training & Development

  • Reducing Marketing Inefficiencies

    We identify and eliminate waste across your marketing stack—whether it’s under-used platforms, duplicated efforts, or disconnected workflows—so teams can focus spend where it actually drives impact.

    • Omnichannel Attribution Framework

    • A/B Testing

    • Campaign Review
      (Always-on & BAU)

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