The MarTech Consultants

Where data, tech, and marketing collide to create next-gen customer experiences.

Founded by ex-Happy Marketer, Merkle, and Dentsu leaders, Upstride is a leading Singapore MarTech agency specializing in Customer Journey strategy, Customer Data Platform (CDP) and Customer Engagement Platform (CEP). We combine strategy, data, and technology to deliver real-time personalization, data-driven marketing, and improved customer retention and lifetime value.

Industries we serve:

FSI QSR Automotive Hospitality eCommerce Education / EduTech Active Gaming + more

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Our Services

UpStride helps modern marketing teams move beyond disconnected MarTech tools by implementing integrated systems powered by MarTech platforms such as Customer Data Platforms (CDP), Customer Engagement Platforms (CEP) etc.

We enable unified, customer-centric growth through data-driven lifecycle marketing and personalization.

3 Pillars · 12 Capabilities

Find out more about our services

Customer Lifecycle & Engagement Strategy

We design cohesive, end-to-end strategies across the entire customer lifecycle—from acquisition and onboarding to engagement, loyalty, and retention. Every journey is anchored in clear business outcomes, not just campaigns.

Omnichannel Customer Journey Mapping
Customer Persona & Use Case Design
Customer Experience Orchestration

Bridging Data, Technology & Marketing

We act as the connective tissue between teams. By aligning data foundations, MarTech platforms, and marketing execution, we help organisations move faster, collaborate better, and turn strategy into action.

MarTech Stack Assessment
Integration Audit
Platform Implementation
Managed Services
Change Management
Training & Development

Reducing Marketing Inefficiencies

We identify and eliminate waste across your marketing stack—whether it's under-used platforms, duplicated efforts, or disconnected workflows—so teams can focus spend where it actually drives impact.

Omnichannel Attribution Framework
A/B Testing
Campaign Review (Always-on & BAU)

Built on platforms
you already trust

We partner with the leading MarTech vendors so your stack works as a system, not a collection of disconnected tools.

View all partners

Perspectives

From the UpStride team

Strategy

ROI Conversations are here (again).

Companies and boards are increasingly asking marketing teams to cut budgets while raising targets. Relying purely on media spend is no longer sufficient — brands must rely more on owned channels to drive growth.

Team UpStride Mar 19, 2026

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MarTech

You Bought the Platform. Where's the ROI?

Many brands have invested heavily in customer engagement platforms, yet the question "Why aren't we seeing ROI?" keeps surfacing. The problem is rarely the technology — it's the lack of strategy, data readiness, and change management around it.

Team UpStride Feb 6, 2026

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Measurement

How to Justify Your Existence by Attributing Your Spends (And Why Attribution Is Mostly Bullsh*t)

Attribution is one of the most debated topics in marketing — and for good reason. A clear-eyed look at what attribution models can and cannot tell you, and how to use them honestly to justify marketing investment.

Team UpStride Jan 22, 2026

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AI

AI in Marketing: Don’t Be Fooled by the Hype

Every MarTech vendor deck screams the same promise: “AI will change everything.” Every boardroom echoes it: “Why aren’t we using more AI?” Every marketer feels it: “If we don’t do Gen AI, are we already behind?” Let’s cut through the noise

Team UpStride Feb 1, 2026

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