Braze, done right — from integration to incremental revenue
UpStride is a specialist Braze implementation partner. We integrate, migrate, and operate Braze for brands that need lifecycle marketing. We help identify how Braze sits in your stack.
Braze is one of the most powerful Customer Engagement Platforms on the market — and the easiest to underuse
Most accounts run a fraction of available capability: shallow Canvases, weak event taxonomy, missing Catalogs, untracked conversion events
UpStride brings senior, Singapore-based Braze-certified consultants who can unlock the platform you're already paying for.
A production-ready Braze workspace.
Foundations
Data Ingestion to first Canvas in 2 weeks- Data model creation
- REST API and Cloud Data Ingestion
- Identity strategy
- IP Warming
Lifecycle Journeys
Built with Variants and Lifecycle Journeys from day one- Welcome, onboarding, abandonment
- Reactivation, win-back, transactional
- Customized per business model
Advanced capability
The features most accounts never activate- Catalogs, Liquid
- Content Cards, A/B Testing, Winning Variants & Paths
- AI frameworks & optimization
Protect deliverability from day one.
A new sending IP starts with zero reputation. Send too much too fast and inboxes throttle, defer, or block — torching the launch you spent the last few weeks building. UpStride runs a structured IP warming program tied to your go-live plan.
- Multi-week ramp schedule with daily and weekly volume caps tuned to your audience size and engagement profile
- Engaged-segment-first send order to build positive reputation signals fast
- Monitoring across Google Postmaster Tools
- Bounce and complaint thresholds enforced; pacing adjusted weekly based on signal
Five ways we work in Braze.
Implementation
Greenfield Braze build from data ingestion to first revenue Canvas. 8–12 weeks.
Migration
From other CEP. No BAU disruption.
Audit & Optimisation
Diagnose underperforming accounts. 90-day uplift roadmap.
Managed Services
Canvas builds, QA, deployment, reporting.
Enablement
Role-based, scenario-driven training.
Built to ship. Built to hand over.
| Engagement | Timeline | Team | Deliverables |
|---|---|---|---|
| Audit & Optimisation | 3–4 weeks | Senior consultant + analyst | Canvas-by-Canvas review, data hygiene plan, 90-day uplift roadmap |
| Greenfield implementation | 12-16 weeks | Senior consultant + Braze engineer + analyst | Live workspace, Canvas, IP warming plan, integration docs, measurement framework |
| Migration | 12-18 weeks | Senior consultant + Braze engineer | Canvas rebuild, parallel-run plan, cutover runbook |
| Managed Services | Ongoing | Embedded Braze pod | Weekly cadence, QA, deployment, A/B reporting |
Common questions.
Are you a Braze partner?
Yes — UpStride consultants are Braze-certified and we work directly with Braze account teams across the region
Can you migrate us off other CEP platforms, such as Salesforce Marketing Cloud, Emarsys etc?
Yes. Migration is one of our most common engagements. We map audiences, recreate journey logic in Canvas, parallel-run, and cut over without losing performance continuity.
Do you only build Canvases, or do you do strategy too?
Both. Most engagements include lifecycle strategy, segmentation design, and measurement — rarely just build.
Can you run Braze for us long-term?
Yes. Our managed services model embeds a Braze pod into your team for ongoing build, optimisation, and reporting.
Make Braze pay for itself in the first quarter
Book a 30-minute chat with a senior Braze-certified UpStride consultant.