Perform a health check to see how your MarTech stack is delivering on ROI
An independent MarTech audit from UpStride reveals where your tools, data, and teams are leaking value, then maps the fastest path to revenue.
Most marketing teams pay for capabilities they never activate
Tools overlap. Data fragments. Campaigns rely on workarounds that break at scale. Vendor reports tell you everything is fine — until renewal.
A MarTech audit gives you a vendor-neutral view of what your stack actually delivers, what it costs you, and what to do next. No platform allegiance. No upsell.
A clear answer to four questions.
Capability vs. Utilisation
What you bought vs. what's live- Full inventory across every license
- % of capability actually deployed
- Shadow tools and forgotten contracts
Data & Identity Health
The plumbing under every campaign- Identity stitching
- Data modelling
- CDP and/or datalake/warehouse readiness
Prioritised Roadmap
Twelve months, sequenced by ROI- Quick wins inside 30 days
- Structural fixes for quarter two
- Strategic bets for the year ahead
Five lenses. One unified view.
We assess your MarTech across five dimensions — because a stack assessment without data, measurement, and team context misses the point.
Objective
Reality check, MarTech architecture.
Output
Current & future state MarTech architecture.
Objective
Schema, identity, consent, sync logic.
Output
Data gaps & roadmap.
Objective
Journey coverage, personalisation depth.
Output
Lifecycle gaps analysis.
Objective
Attribution integrity, data availability.
Output
Measurement framework.
Objective
Skills, RACI, processes.
Output
Operating model recommendations.
Fixed scope. Fixed fee. Four to six weeks.
| Phase | Duration | Output |
|---|---|---|
| Discovery & data gathering | Week 1 | Stakeholder interviews |
| Analysis | Weeks 2–3 | Capability heatmap, data audit, journey-by-journey assessment |
| Synthesis | Week 4 | Findings ranked, roadmap drafted, ROI modelled |
| Readout & activation | Weeks 5–6 | Executive presentation, full report, prioritised 12-month roadmap |
Common questions.
How is this different from a vendor's health check?
Vendor health checks are sales tools. We have no platform allegiance and no implementation revenue tied to the findings.
Do you audit specific platforms or the whole stack?
Both. We can scope to a single platform — Braze, Salesforce Marketing Cloud — or preferably the entire MarTech ecosystem.
Will you implement the recommendations?
Optional. You can take the roadmap to your in-house team, your incumbent agency, or engage UpStride for delivery. The audit stands on its own.
How quickly will we see value?
Most clients action quick wins within 30 days of the readout — typically license consolidation, broken integration fixes, or unactivated journey templates.
Stop guessing. Get the truth about your MarTech stack
Book a 30-minute scoping call with a senior UpStride consultant.