Who We Are
Our Team
With over a decade of experience, UpStride has helped brands unlock the full potential of their MarTech stack to design and deliver data-driven omnichannel experiences.
Trishe Goh
Partner
Former Senior Director, Growth — Dentsu / Merkle / Happy Marketer
Trishe brings a decade of experience across strategy, growth, and account leadership, partnering with brands across FSI, e-commerce, QSR, education, and more to drive sustainable, customer-centric growth across the region. Her background spans MarTech and Media, giving her a holistic view of how brand, performance, data, and technology must work together to deliver meaningful customer experiences.
A strong advocate for modern marketing leadership, Trishe helps organisations move beyond traditional marketing mindsets — guiding teams through the organisational, cultural, and operational change required to successfully leverage technology. She excels at aligning stakeholders, shaping growth agendas, and translating complexity into clear, actionable direction for both clients and internal teams.
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Shaun Au Yong
Partner
Former Director, Data, Marketing Effectiveness & Data & Insights — Dentsu / Merkle / Happy Marketer
Shaun brings nearly a decade of hands-on experience across data, MarTech, and marketing effectiveness, helping QSR, FSI, and e-commerce brands accelerate digital transformation through smarter use of technology. His work spans change management, complex platform implementations, CRM and MarTech integration, and customer journey design — always with a clear focus on measurable business impact.
A marketer first and technologist second, Shaun specializes in bridging strategy and execution. He simplifies complex MarTech ecosystems into scalable, future-ready solutions that teams can actually adopt, operate, and grow with — ensuring technology investments translate into real outcomes, not shelfware.
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