Braze AI Masterclass · Friday, 6 November 2026
Braze’s AI just got a $5.66B vote of confidence. Learn to use it.
Braze’s real-time engine and BrazeAI agents just became the most talked-about pieces of the martech stack. In one hands-on session, UpStride shows your team how to build, test and deploy AI agents inside Braze — and you leave with one working.
$5.66B
What the market just put on Braze’s real-time AI
- Real-time, event-streaming engagement
- BrazeAI agents that decide and act
- Soon to sit inside a much bigger cloud
Why now
Braze isn’t being valued as a messaging tool. It’s valued for AI that acts in real time.
The biggest names in CRM are betting on the features most teams haven’t switched on yet — BrazeAI Operator, Agent Console and the predictive models — — and they’re about to become the centre of the platform’s future.
01
Real-time by design
Braze’s event-streaming architecture turns live customer signals into messages and journeys as they happen — not in tomorrow’s batch.
02
Agents that decide and act
Marketers now need AI that understands customers, makes decisions and acts in real time. That’s exactly what BrazeAI agents do.
03
Your contract already has it
Operator, Canvas Step Agents and Catalog Agents are in Braze today. The gap isn’t access — it’s knowing how to brief them well.
“Real-time data plus AI agents is now the most valuable combination in customer engagement.”
Our read on October’s headlines
What we’ll cover
Six modules, from “what is an agent?” to one running in your Canvas.
01
What is an AI agent?
Goal, context, action — and how agents differ from chatbots and assistants.
02
ML vs. LLMs
Two engines, two jobs, and where each already lives in Braze.
03
Three use cases
Segment, write, enrich — demoed live in a Braze sandbox.
04
Where it breaks
The prompt is the variable. Six failure modes and how to avoid them.
05
Brainstorm for Agent Console
A repeatable method for writing the near-perfect agent brief.
06
Into the Canvas
Group build: define, prompt, create and test two agents, then present.
The bottom line
Walk away with a working agent inside Braze.
Not slides about AI. You’ll use BrazeAI Operator to generate your agent’s instructions, test it on a live profile and wire it into a Canvas.
- 1A working Canvas Step or Catalog AgentBuilt and tested in Braze
- 2A prompt method you can repeatBrainstorm page → Operator → Agent Console
- 3A failure-mode checklistSix checks before any agent goes live
- 4Ideas for token cost vs. returnPair ML and agents so you only pay for what matters
Who it’s for
Built for the people who run Braze day to day.
You should come if you’re a…
- CRM or lifecycle marketing manager
- Braze admin or marketing ops lead
- Head of CRM, retention or digital
- Data or product lead working with Braze
Got an AI mandate from management? Bring it. We’ll turn it into an agent.
Event details
- Date: Friday, 6 November 2026
- Time: 3–5 PM
- Venue: Braze office
- Cost: Free
- Braze access: existing Braze customers bring their own log-in; everyone else gets a sandbox
FAQ
Before you sign up
Do I need my own Braze account?
No. If you’re an existing Braze customer, bring your own Braze log-in. If you’re not, we’ll provide a Braze sandbox for you to build in on the day.
Is this technical?
No coding required. If you can build a Canvas, you can build an agent. We focus on writing good instructions, context and output schemas.
Does the recent industry news change anything today?
Not for your day-to-day. The AI features we cover are live in Braze now, so you can start using them straight away.
How much does it cost?
It’s free. Seats are limited so everyone gets hands-on time.
Who runs the session?
UpStride, a Singapore MarTech consultancy that designs and runs Braze programmes for brands across Asia.
Limited seats
Reserve your seat at the Braze AI Masterclass.
Leave your details and we’ll confirm your place and what to bring.
Figures from the Braze investor announcement, 20 October 2026.