Braze workspace review · data to

Weekly trend

Weeks start Monday · control groups excluded
Weekly totalTrend since Jul 20

Campaigns to watch

Ranked by how much each issue distorts results

What to optimise towards

In priority order

    Lift against control

    Conversion rate, variant vs control · directional only
    VariantControl

    Recipients are summed per day from Braze's data series, so they slightly overstate unique users. Every control group here holds 13 people or fewer, too few to call a winner.

    Data health

    Custom events: last 100 days · custom attributes: schema as of today

    Custom events

      Custom attributes

        Event activity

        EventFired, 100 daysWeeklyLast firedStatus

        Every campaign, year to date

        Jan 1 to the data date · archived included