Understand what your ROI should be.

Benchmark what your MarTech stack should be returning with our ROI calculator.

The audience you already own is your growth lever. This ROI calculator models the annual return a well-run owned-channel program should generate for your business, based on what brands like yours achieve.

Tell us about your program

Company name

Total contactable audience

Reachable profiles across email / push

Average Campaigns per month

Sends across all owned channels

Total Platform cost per year

Your CEP / CDP licence cost

Current Agency cost per year

Retainers and managed services. Enter 0 if in-house

Average profit per Conversion

Average profit per converted transaction

Benchmarked against owned-channel programs we run and audit.

Please complete every field with a valid number before calculating.

Your benchmark

Your stack should pay for itself. And then some.

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Expected annual profit

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Return on investment

Reality check

Not seeing this number? Let’s find out why.

If your owned channels aren’t delivering this return today, the gap is usually fixable — audience activation, journey design, or under-used platform features. UpStride audits and rebuilds owned-channel programs for brands across Asia.